Unless you’ve been living under a rock, you have probably heard of Twitter. It is a rocking hot social networking site that seems to be to be used by almost everyone today. It’s on the news, on the radio and on the minds of thousands of people everywhere, every single day.
There are many different types of people on Twitter. But, most of these people are on Twitter for a single reason. They want people to know about them. They want to connect with people. Lots of people.
Did you know that there are Twitter Rules for marketing and business success in what you do. I am a marketer and have been for many years. In the last few years my business has been expanding by leaps and bounds, because of social media and the internet. But, there are rules that all marketers must follow if they are going to have success in the marketplace, especially online.
Here are the 7 Simple Rules to Success on Twitter:
1) The Rule of Visibility on Twitter.
You absolutely MUST be visible on Twitter if you are going to get your message out to the masses. You must spend time on Twitter and get to know people. You must put yourself together a “Twitter Blueprint” and then work that bluprint every day. How many hours a day are you going to be seen on Twitter? How many people are you going to follow this week? How many times are you going to Tweet this week? How many direct replies will you make? All of these things make you “visible” on Twitter. Be seen and be heard. Be there on a daily basis.
2) The Rule of a Powerful Twitter Profile.
Why would people want to get to know you on Twitter? One of the first things they will check out is your Twitter profile. What does it say, or better yet, what does it do? Does it make people curious and want to get to know you? Does it make them smile? Does it make them think? Does it make them see that you have value for their life and perhaps can help change it?
Powerful Twitter profiles are NOT based on what is said in your profile, but on what your profile DOES. Does it direct them to DO something? Does it tell them you are a person they really need to get to know? Put yourself OUT THERE and tell the world why they need you as a friend, and get them to take some action towards YOU.
3) The Rule of Twittering.
You MUST use Twitter to market or to share your message. Many people regard Twitter as a communication utility much like an email. It is not! Twitter is a method for you to build – MESSAGE BY MESSAGE – FOLLOW BY FOLLOW – PHOTO BY PHOTO – VIDEO BY VIDEO – your brand on Twitter. Every time something happens with you, Twitter about it. Don’t just look at Twitter, get your messages out there and be seen. Answer the messages on Twitter. Thank people for sharing their Tweet with you. This will show up on their Twitter and even more people will see you. This will set you apart from most people on Twitter. Twitter is basically a billboard of what you and your friends are doing on Twitter. So use it often and use it wisely. Don’t forget that everyone is watching what you say.
4) The Rule of Twitter Networking.
You are part of a Twitter and you have access to that huge network of people to become their friend and business partner. You can live anywhere and have access to this huge audience. There are literally thousands of people on Twitter that you could potentially meet and then get to know and connect with. You can find local Twitterers as well. You will find that Twitter is a gold mine of people to connect with and build trust with. This may lead to business down the road. So go Twitter now!
5) The Rule of Twitter Direct Messages.
This can be an overlooked and rarely talked about Twitter tool. Direct messages are part of your “Twitter System.” Go to Direct Messages in your sidebar. This is a list of people who are thinking about you, talking about you, including you and connecting with you. This is a goldmine of people that have proven that they are behind you and willing to make you a part of their Twitter experience. Pay attention to your Twitter messages. Thank them for their thoughts and let them know you appreciate it. Reply back to them whenever possible. The Direct Messages are gold and can be a prospecting Vault of valuable leads. Make sure you stay connected to them.
6) The Rule of Twitter Pictures and Videos.
Sharing photos and videos on Twitter is HOT. People love photos and videos. The Tweets with photos and videos are the most looked at and watched Tweets on Twitter. Make some videos and upload them. Upload some photographs. Not only will they be seen, but they will also be Re-Tweeted many times. This means that you can pick out Tweets you like and share them with others. Now isn’t that cool? It is called exposure! It allows you to post a photo or video that you like and then it sends it out for all of Twitter to see. It shares the image that you want and allows everyone to see a glimse into your personal life. It helps people see you as a real person and not just a website, so share some of your personal life on Twitter. Find interesting photos and videos of others and send them out as well. People love to look at pictures and watch videos. Use this to your advantage.It will build exposure for you.
7) The Rule of Twitter Search.
When you do a Twitter search, it is going to bring you a list of people who have a lot in common with you. Just go to search.Twitter.com and type in what you are searching for. You’ll find a lot of other Twitterers who are Tweeting about what interests you. You can build a list in your own area of expertise and then you can send Twitter direct messages to them. Make sure they are messages of value and interest. Show them that you are an expert in this field. This gives you huge exposure. Whatever you do, like posting a message, uploading a video or photo, writing and publishing an article, or just commenting on another person’s message on the Twitter, it will show up on Twitter. Be seen, and be seen often if you are trying to brand yourself on Twitter.
You need to establish relationships and build a community to market to. But, if you are going to market on Twitter, then you need to at least get a blueprint of how and when to do it. The 7 Rules of Twitter hopefully gave you some ideas in your social media marketing. Please let me know what you think and what ideas you have.
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